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There is no doubt that our business climate has changed.The reality is that many of you are dealing with pressing, revenue- generating issues on a daily basis.
So, the timing is right to expand our services beyond Marketing and help you with the revenue generating side of your business.Imagine Marketing Group will now provide Sales Services and Solutions to our customers.
We believe it is critical for our clients to have a cohesive joint Marketing and Sales strategy. It is important to understand the differences between marketing and sales. Implementing the two creates a smart, sensible balance. It also makes for a better bottom line!
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MARKETING vs SALES:
Marketing initiatives are the measures you use to reach and persuade your prospects that you are the company for them. It's the message that prepares the prospect for the sales. Think in terms ofadvertising, public relations, brand marketing, viral marketing, and direct mail.
Sales initiatives consist of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It's anything that engages you with the prospect or customer on a personal level rather than at a distance.
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KNOW THIS:
One of the most important investments a company can make is to ensure they have properly trained salepeople. To fulfill this role, we are excited to announce our new partnership with Sandler Training located in Marlboro, MA.They are a world class training organization with a reputation as being the best in the business.Sandler will be providing the sales training component of our new suite of SALES SERVICES & SOLUTIONS.
THE SANDLER TRAINING APPROACH:
We implement sales techniques through specialized training, consulting and coaching. However, do not expect traditional sales training from us!
The process starts with YOU:
At Sandler, we believe that SUCCESS IS A CHOICE and if you make that choice, we won't let you fail.
Our model is designed to stick.We do not believe in the quick fix. We emphasize ongoing training, role-playing, expert coaching,learning methodologies, and quality support materials.
WE ARE PASSIONATE ABOUT SOLVING:
· Painfully long selling cycles
· Giving away free consulting to prospects that never buy
· Unmet sales forecasts
· Bad sales habits that are eroding your margins
· Prospects demanding--and getting--costly price concessions
· Lack of a common sales culture or methodology
· Bidding wars
Look for the upcoming schedule of training events. We will be kicking off September with a ONE DAY BOOTCAMP...Details to follow!
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Wendy Ganson
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