Get this:  Every dollar spent on email marketing generates an average of $57.25 in revenue. Astonishing, right? That statistic comes from the Direct Marketing Association. So, yes, the good news continues for email marketers. 

Another tidbit: You only have 7 seconds to grab and hold your recipient's attention.

Successful email marketing messages must be short, powerful, relevant and to the point. 

So, be smart and keep it simple.  

Every day, I try to read my favorite email marketing blogs.  I also try to take the time to open up the newsletters that I've subscribed to and see what is new and exciting. 

I find it refreshing to read something that is basic, sensible and not new at all!

Take a minute and read this article on 5 Email Marketing Tips to help boost your campaign's success!

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100415/FREE/100419950/1085/FREE#seenit

Enjoy!  Share your thoughts.. 

Associated Subcontractors of Massachusetts had the privilege of James Haughey, Chief Economist at Reed Construction Data, speak about what is in store for 2010 and beyond.  Watch the presentation and download the Power Point pdf to share with others.

http://asm.affiniscape.com/displaycommon.cfm?an=1&subarticlenbr=78

Share your thoughts.

Now more than ever, we have multiple options as to how we can get our message out to our prospects and customers.  What is the best vehicle?  Do you stick with traditional email marketing?  Do you ditch the email marketing and focus on social media?  Well, according to MarketingSherpa, email still prevails.  Check out the results of the study: Social Not a Threat to Email 

Last week I came across an article that resonated with me.  The article talks about a creative way for small businesses to market their services in today's economic environment.  Specifically, joining forces with another business and build a joint marketing plan.  I like it!

As with any plan, though, it requires a good amount of thought.  The two companies should offer complimentary not competitive products and/or services.  As an example:  A residential home builder and a window supplier.  Or, a clothing designer and a boutique merchant.

Consider finding a marketing partner that has the exact same target market as you.  Your customers fit the same demographic profile.  By merging your contact lists, your reach automatically increases and you are hitting the right market.  It allows you and your partner to share costs, too!

Developing joint promotions can also be an option. Think about creatively packaging a desirable offering that benefits you and your marketing partner.  What a great way to bring in new business!

To read the entire article, follow me on Twitter! WendyGanson