Last week I came across an article that resonated with me.  The article talks about a creative way for small businesses to market their services in today's economic environment.  Specifically, joining forces with another business and build a joint marketing plan.  I like it!

As with any plan, though, it requires a good amount of thought.  The two companies should offer complimentary not competitive products and/or services.  As an example:  A residential home builder and a window supplier.  Or, a clothing designer and a boutique merchant.

Consider finding a marketing partner that has the exact same target market as you.  Your customers fit the same demographic profile.  By merging your contact lists, your reach automatically increases and you are hitting the right market.  It allows you and your partner to share costs, too!

Developing joint promotions can also be an option. Think about creatively packaging a desirable offering that benefits you and your marketing partner.  What a great way to bring in new business!

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Debra Grillo from Clarke along with Dan Flynn MC the PRISM AWARDS

On October 14, 2009, the Builders Association of Greater Boston celebrated the PRISM awards along with over 300 of it's members. Imagine Marketing Group was one of the event sponsors along with several other building industry companies.  The theme was "There's No Business Like Home Business" which carried beautifully throughout the evening. The excitement and exhuberance that filled the air was nice to see and feel given the economic conditions that continues to affect many of the local residential building professionals in one way or another. Over 40 categories and almost twice as many awards were given out.  To sum it up: A GREAT night had by all!

I joined my local Chamber of Commerce today. The Newburyport Chamber of Commerce  http://www.newburyportchamber.org Being a member of several organizations in the past, I understand how to maximize the benefits and opportunities of being a member.  It is pretty simple:  You just have to show up! But, the important question to ask yourself before joining an association is, "What is there to show up for?".  After sitting with the membership gal, I was pleasantly surprised at their calendar of events and how many different opportunities there are for me to easily connect with fellow members right away.  I am looking forward to meeting other business owners in my community and potentially working with new clients where the commute will be a breeeeze!

As the business climate continues to change, so do we at Imagine Marketing Group.  We have announced the expansion of our services to include sales services and solutions.  Sometimes, it makes perfect sense to make changes.  We believe marketing and sales go hand in hand.  True complimentary business strategies.  Incorporating both marketing and sales initiatives provides balance and will ultimately increase your bottom line.

We have partnered with Sandler Training out of Marlborough, MA to provide IMG's suite of sales services and solutions.  They are a world class operation that have a proven track record.

Look for details about our kick off training class in September.  We will be offering a One Day Boot Camp.  Expect an intense session on HOW TO CLOSE BUSINESS.  And, registering through IMG will get you an incredible discount.  Stay tuned!