What Is Your Plan for 2010?
from Wendy Ganson
GET LOUD IN A QUIET MARKET!
Think about it, many companies have cut back on their marketing efforts. The result: INVISIBILITY! POOF!
What better time than now to gain great VISIBILITY? Your 2010 plan should focus on building a marketing strategy where you spend your budget wisely and capture the spotlight.
Consider making a splash NOW while many of your competitors remain out of sight. They are likely waiting for the uptick to kick in...
If you want your sales to increase, YOUR business must be visible. GET LOUD! Take advantage of the QUIET MARKET.
Establish a budget (no matter how small), create a plan and stick to it!
Here are some tips for you to consider:
-----------------------------------------------------------------------------------------------------------
MAKE A PLAN THAT WORKS FOR TODAY'S MARKET CONDITIONS:
Take the time to spruce up your image!
YOUR WEBSITE IS A SMART PLACE TO START! If your website does not represent your company, it needs a tune-up. Think of it as your brochure. It is your opportunity to make a great first impression. Learn how your site works. Is it optimized? Add new pictures, links and copy. Evaluate your web statistics and see what they are telling you.
START A NEWSLETTER! It is a powerful way to keep in touch with your customers. Deliver content that is informative and educational. Make sure the information is worthwhile. What a terrific way to remind people of your expertise!
GET OUT THERE AND NETWORK! Make yourself visible. Attend as many networking events as you can. Think of yourself as an effective marketing tool! Be sure to have your company's story ready to share. Work it!
-----------------------------------------------------------------------------------------------------------
WHO'S THE BOSS?
Many times, marketing does not get the attention it deserves in a small business environment. The marketing hat is often worn by many or by no one at all.
PUT ONE PERSON IN CHARGE OF MARKETING. Who will take ownership of your marketing plan? Who will make sure the strategy is on course and on budget? Who is measuring results? Being VISIBLE requires a plan and accountability. Your company will be INVISIBLE unless someone owns the stategy and tasks to get it done.
------------------------------------------------------------------------------------------------------------
NEED HELP? JUST ASK!
AT IMAGINE MARKETING GROUP, IT IS WHAT WE DO BEST!
KNOW WHEN TO ASK FOR HELP. It will save you time and money in the long run!
------------------------------------------------------------------------------------------------------------
We want to help you GET LOUD in 2010!
------------------------------------------------------------------------------------------------------------
The best use of any employee's time is to have them focus on what they do best. Don't let your marketing person get bogged down with projects that are over their head or beyond their expertise.
Wendy Ganson
Post a Comment
Reader Comments