Last week I came across an article that resonated with me.  The article talks about a creative way for small businesses to market their services in today's economic environment.  Specifically, joining forces with another business and build a joint marketing plan.  I like it!

As with any plan, though, it requires a good amount of thought.  The two companies should offer complimentary not competitive products and/or services.  As an example:  A residential home builder and a window supplier.  Or, a clothing designer and a boutique merchant.

Consider finding a marketing partner that has the exact same target market as you.  Your customers fit the same demographic profile.  By merging your contact lists, your reach automatically increases and you are hitting the right market.  It allows you and your partner to share costs, too!

Developing joint promotions can also be an option. Think about creatively packaging a desirable offering that benefits you and your marketing partner.  What a great way to bring in new business!

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