Wendy's Blog

The Good News Continues for Email Marketers!

Wendy Ganson — Mon, 28 Jun 2010 18:15:55 +0000

Get this: Every dollar spent on email marketing generates an average of $57.25 in revenue. Astonishing, right? That statistic comes from the Direct Marketing Association. So, yes, the good news continues for email marketers.

Another tidbit: You only have 7 seconds to grab and hold your recipient's attention.

Successful email marketing messages must be short, powerful, relevant and to the point.

So, be smart and keep it simple.

5 Sensible Email Marketing Tips

Wendy Ganson — Thu, 15 Apr 2010 16:32:37 +0000

Every day, I try to read my favorite email marketing blogs. I also try to take the time to open up the newsletters that I've subscribed to and see what is new and exciting.

I find it refreshing to read something that is basic, sensible and not new at all!

Take a minute and read this article on 5 Email Marketing Tips to help boost your campaign's success!

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100415/FREE/100419950/1085/FREE#seenit

Enjoy! Share your thoughts..

Watch + Learn: James Haughey Speaks to ASM about 2010 outlook..

Wendy Ganson — Tue, 13 Apr 2010 13:38:26 +0000

Associated Subcontractors of Massachusetts had the privilege of James Haughey, Chief Economist at Reed Construction Data, speak about what is in store for 2010 and beyond. Watch the presentation and download the Power Point pdf to share with others.

http://asm.affiniscape.com/displaycommon.cfm?an=1&subarticlenbr=78

Share your thoughts.

Is Social Media Getting in the Way of Email Marketing Effectiveness?

Wendy Ganson — Tue, 13 Apr 2010 12:59:29 +0000

Now more than ever, we have multiple options as to how we can get our message out to our prospects and customers. What is the best vehicle? Do you stick with traditional email marketing? Do you ditch the email marketing and focus on social media? Well, according to MarketingSherpa, email still prevails. Check out the results of the study: Social Not a Threat to Email

SMART SMALL BUSINESS IDEA: 2 BUSINESSES & 1 MARKETING PLAN

Wendy Ganson — Thu, 14 Jan 2010 15:56:55 +0000

Last week I came across an article that resonated with me. The article talks about a creative way for small businesses to market their services in today's economic environment. Specifically, joining forces with another business and build a joint marketing plan. I like it!

As with any plan, though, it requires a good amount of thought. The two companies should offer complimentary not competitive products and/or services. As an example: A residential home builder and a window supplier. Or, a clothing designer and a boutique merchant.

Consider finding a marketing partner that has the exact same target market as you. Your customers fit the same demographic profile. By merging your contact lists, your reach automatically increases and you are hitting the right market. It allows you and your partner to share costs, too!

Developing joint promotions can also be an option. Think about creatively packaging a desirable offering that benefits you and your marketing partner. What a great way to bring in new business!

To read the entire article, follow me on Twitter! WendyGanson

GET LOUD IN A QUIET MARKET!

Wendy Ganson — Tue, 08 Dec 2009 16:18:56 +0000

What Is Your Plan for 2010?

from Wendy Ganson

GET LOUD IN A QUIET MARKET!

Think about it, many companies have cut back on their marketing efforts. The result: INVISIBILITY! POOF!

What better time than now to gain great VISIBILITY? Your 2010 plan should focus on building a marketing strategy where you spend your budget wisely and capture the spotlight.

Consider making a splash NOW while many of your competitors remain out of sight. They are likely waiting for the uptick to kick in...

If you want your sales to increase, YOUR business must be visible. GET LOUD! Take advantage of the QUIET MARKET.

Establish a budget (no matter how small), create a plan and stick to it!

Here are some tips for you to consider:

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MAKE A PLAN THAT WORKS FOR TODAY'S MARKET CONDITIONS:

Take the time to spruce up your image!

YOUR WEBSITE IS A SMART PLACE TO START! If your website does not represent your company, it needs a tune-up. Think of it as your brochure. It is your opportunity to make a great first impression. Learn how your site works. Is it optimized? Add new pictures, links and copy. Evaluate your web statistics and see what they are telling you.

START A NEWSLETTER! It is a powerful way to keep in touch with your customers. Deliver content that is informative and educational. Make sure the information is worthwhile. What a terrific way to remind people of your expertise!

GET OUT THERE AND NETWORK! Make yourself visible. Attend as many networking events as you can. Think of yourself as an effective marketing tool! Be sure to have your company's story ready to share. Work it!

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WHO'S THE BOSS?

Many times, marketing does not get the attention it deserves in a small business environment. The marketing hat is often worn by many or by no one at all.

PUT ONE PERSON IN CHARGE OF MARKETING. Who will take ownership of your marketing plan? Who will make sure the strategy is on course and on budget? Who is measuring results? Being VISIBLE requires a plan and accountability. Your company will be INVISIBLE unless someone owns the stategy and tasks to get it done.

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NEED HELP? JUST ASK!

AT IMAGINE MARKETING GROUP, IT IS WHAT WE DO BEST!

KNOW WHEN TO ASK FOR HELP. It will save you time and money in the long run!

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Check out our MARKETING MENTOR PACKAGE and OUR SERVICES.

We want to help you GET LOUD in 2010!

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The best use of any employee's time is to have them focus on what they do best. Don't let your marketing person get bogged down with projects that are over their head or beyond their expertise.

DON'T MISS OUR POPULAR TRAINING CLASSES:

SALES TRAINING

What: 2- Day Power Packed Sales Training

When: December 18 & 19 / 8:30 AM - 5:00 PM

More Details & Registration

SEARCH MARKETING TRAINING

What: Boston SEO Workshop

When: April 21, 2010 / 9:00 AM - 5:00 PM (SAVE $150 if you register by 12/31/09)

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Have Questions?

PRISM AWARDS A HUGE SUCCESS!

Wendy Ganson — Fri, 16 Oct 2009 18:29:51 +0000

Debra Grillo from Clarke along with Dan Flynn MC the PRISM AWARDS

On October 14, 2009, the Builders Association of Greater Boston celebrated the PRISM awards along with over 300 of it's members. Imagine Marketing Group was one of the event sponsors along with several other building industry companies. The theme was "There's No Business Like Home Business" which carried beautifully throughout the evening. The excitement and exhuberance that filled the air was nice to see and feel given the economic conditions that continues to affect many of the local residential building professionals in one way or another. Over 40 categories and almost twice as many awards were given out. To sum it up: A GREAT night had by all!

IMG JOINS LOCAL CHAMBER

Wendy Ganson — Tue, 06 Oct 2009 22:06:45 +0000

I joined my local Chamber of Commerce today. The Newburyport Chamber of Commerce http://www.newburyportchamber.org Being a member of several organizations in the past, I understand how to maximize the benefits and opportunities of being a member. It is pretty simple: You just have to show up! But, the important question to ask yourself before joining an association is, "What is there to show up for?". After sitting with the membership gal, I was pleasantly surprised at their calendar of events and how many different opportunities there are for me to easily connect with fellow members right away. I am looking forward to meeting other business owners in my community and potentially working with new clients where the commute will be a breeeeze!

EXPANSION = OPPORTUNITY

Wendy Ganson — Mon, 10 Aug 2009 15:54:18 +0000

As the business climate continues to change, so do we at Imagine Marketing Group. We have announced the expansion of our services to include sales services and solutions. Sometimes, it makes perfect sense to make changes. We believe marketing and sales go hand in hand. True complimentary business strategies. Incorporating both marketing and sales initiatives provides balance and will ultimately increase your bottom line.

We have partnered with Sandler Training out of Marlborough, MA to provide IMG's suite of sales services and solutions. They are a world class operation that have a proven track record.

Look for details about our kick off training class in September. We will be offering a One Day Boot Camp. Expect an intense session on HOW TO CLOSE BUSINESS. And, registering through IMG will get you an incredible discount. Stay tuned!

And the winner is.....

Wendy Ganson — Mon, 10 Aug 2009 15:51:17 +0000

PETER FEINMANN!

Congratulations to Peter for winning the Sox tickets. We wish him a nice, sunny, afternoon at good ole Fenway Park. And, of course, a WIN for our team!

Enjoy!